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yes, you can run PPC campaigns with a limited budget. Careful keyword selection, ad optimization, and ongoing monitoring are key to making the most of a small budget.
The choice of platform should align with your target audience and advertising goals. Research your audience demographics and preferences to determine which social media platform will be most effective for your campaign.
A/B testing involves sending two or more versions of an email to different segments of your list to determine which one performs better. You can test different elements like subject lines, images, or call-to-action buttons to optimize your campaigns.
Ad formats vary by platform but can include image ads, video ads, carousel ads, slideshow ads, sponsored content, stories ads, and more. The format you choose should align with your campaign goals and content.